With your own personal corner on the web, you're talking to a worldwide audience. Yes, catching bass, climbing the leader board and taking your career to the next level are key. But with your own website, you're part of a billion dollar business that keeps growing by spreading the word. Sporting a sponosor logo on your jersey and putting in some time at a tradeshow are just the price of entry in today's competitive fishing market. You can either step up or step back. That's the bottom line. To keep you and your sponsors part of the conversation and ahead of the competition, your website provides the tools and communication needed to give you the edge. With one click, it's on.

Tournament anglers see sponsorship as the Holy Grail, the path to free entry fees and piles of free product. While all of that is possible, the reality is there is more to a sponsorship partnership than exchanging jersey space for cash and products. Sponsorships are like any job; you start out at the bottom and work your way up. Along the way you must prove yourself, work well with others, have good communication and stay professional at all times. However before you can get to that point, you must first develop the relationship, build trust and show your worth. It's go time.

The fishing industry has taken over the Las Vegas strip with iCast 2013. From the latest in tackle and fishing gear to industry innovations, this is the showcase of all showcases. Check out the latest with the crew at Wired2Fish.